[{"data":1,"prerenderedAt":255},["ShallowReactive",2],{"site-content:en:blog-wyszukiwarka-brak-wynikow":3},{"text":4,"data":238,"meta":249,"parentName":15},{"a11y.skip":5,"a11y.menu_open":6,"a11y.menu_close":7,"a11y.main_nav":8,"a11y.breadcrumb":9,"a11y.lang":10,"nav.home":11,"nav.products":12,"nav.services":13,"nav.case":14,"nav.blog":15,"nav.about":16,"nav.contact":17,"nav.career":18,"nav.cta":19,"nav.products_label":20,"nav.products_all":21,"nav.services_label":22,"nav.services_all":23,"nav.flagship":24,"nav.flagship_title":25,"nav.flagship_desc":26,"nav.flagship_cta":27,"nav.help_title":28,"nav.help_desc":29,"nav.help_cta":30,"topbar.hours":31,"footer.tagline":32,"footer.desc":33,"footer.services":13,"footer.products":12,"footer.company":34,"footer.contact":17,"footer.hours":35,"footer.privacy":36,"footer.cookies":37,"footer.cookie_settings":38,"cta.default_title":30,"cta.default_desc":39,"cta.eyebrow":40,"cta.person":41,"cta.person_role":42,"cta.reply_time":43,"form.name":44,"form.email":45,"form.phone":46,"form.company":34,"form.topic":47,"form.message":48,"form.topics":49,"form.consent1":57,"form.consent2":58,"form.submit":30,"form.sending":59,"form.success_title":60,"form.success_desc":61,"form.error_generic":62,"form.error_required":63,"form.error_email":64,"form.error_consent":65,"form.error_rate":66,"form.error_spam":67,"form.error_file":68,"form.error_file_size":69,"form.error_captcha":70,"form.nojs_captcha":71,"newsletter.eyebrow":72,"newsletter.h2":73,"newsletter.p":74,"newsletter.li":75,"newsletter.li2":76,"newsletter.li3":77,"newsletter.inline_h3":78,"newsletter.inline_p":79,"newsletter.email":80,"newsletter.placeholder":81,"newsletter.submit":82,"newsletter.consent":83,"newsletter.note":84,"newsletter.success_title":85,"newsletter.success_desc":86,"newsletter.error_consent":87,"newsletter.error_email":64,"newsletter.error_exists":88,"newsletter.error_unavailable":89,"newsletter.error_generic":90,"kraj.pl":91,"kraj.uk":92,"case.shot_desktop_alt":93,"case.shot_mobile_alt":94,"case.shot_open":95,"lightbox.label":96,"lightbox.close":97,"lightbox.prev":98,"lightbox.next":99,"lightbox.count":100,"career.name":44,"career.email":45,"career.link":101,"career.position":102,"career.position_placeholder":103,"career.position_open":104,"career.cv":105,"career.cv_hint":106,"career.message":107,"career.consent":108,"career.submit":109,"career.success_title":110,"career.success_desc":111,"cookie.text":112,"cookie.accept":113,"cookie.reject":114,"cookie.settings":115,"cookie.settings_title":38,"cookie.necessary":116,"cookie.necessary_desc":117,"cookie.analytics":118,"cookie.analytics_desc":119,"cookie.save":120,"chat.title":121,"chat.status":122,"chat.panel_title":123,"chat.close":124,"e404.eyebrow":125,"e404.title":126,"e404.desc":127,"e404.home":11,"e404.products":20,"e404.services":128,"e404.contact":17,"common.read_more":129,"common.all_articles":130,"common.filter_all":131,"naglowek_artykulu.nav.aria-label":9,"naglowek_artykulu.a":11,"naglowek_artykulu.a2":15,"naglowek_artykulu.span":132,"naglowek_artykulu.span2":133,"naglowek_artykulu.span3":134,"naglowek_artykulu.h1":135,"naglowek_artykulu.span4":136,"naglowek_artykulu.span5":41,"naglowek_artykulu.span6":137,"tresc_artykulu.nav.aria-label":138,"tresc_artykulu.span":139,"tresc_artykulu.a":140,"tresc_artykulu.a2":141,"tresc_artykulu.a3":142,"tresc_artykulu.a4":143,"tresc_artykulu.a5":144,"tresc_artykulu.a6":145,"tresc_artykulu.img.alt":146,"tresc_artykulu.p":147,"tresc_artykulu.h2":148,"tresc_artykulu.p2":149,"tresc_artykulu.p3":150,"tresc_artykulu.h22":141,"tresc_artykulu.p4":151,"tresc_artykulu.li":152,"tresc_artykulu.li2":153,"tresc_artykulu.li3":154,"tresc_artykulu.li4":155,"tresc_artykulu.p5":156,"tresc_artykulu.h23":142,"tresc_artykulu.p6":157,"tresc_artykulu.span2":158,"tresc_artykulu.p7":159,"tresc_artykulu.p8":160,"tresc_artykulu.h24":143,"tresc_artykulu.p9":161,"tresc_artykulu.li5":162,"tresc_artykulu.li6":163,"tresc_artykulu.li7":164,"tresc_artykulu.li8":165,"tresc_artykulu.p10":166,"tresc_artykulu.span3":167,"tresc_artykulu.span4":168,"tresc_artykulu.a7":169,"tresc_artykulu.h25":170,"tresc_artykulu.li9":171,"tresc_artykulu.li10":172,"tresc_artykulu.li11":173,"tresc_artykulu.p11":174,"tresc_artykulu.h26":145,"powiazane.h2":175,"powiazane.span":176,"powiazane.span2":177,"powiazane.span3":178,"powiazane.span4":179,"powiazane.span5":178,"powiazane.span6":180,"cta.naglowek":181,"cta.opis":182,"nav.produkty":183,"nav.uslugi":207,"nav.firma":227},"Skip to content","Open menu","Close menu","Main navigation","Breadcrumb","Language","Home","Products","Services","Case studies","Blog","About us","Contact","Careers","Book a consultation","Our products","All products →","What we do","All services →","Flagship product","See ecChat in action","An AI assistant that handles your store's customers on its own.","Try the demo →","Not sure where to start?","A 30-minute conversation about your processes - 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See what we do, or write to us - we'll reply within 1 business day.","Our services","Read more →","All articles →","All","Online store search","E-commerce","2 July 2026 · 8 min read","Online store search: why \"no results\" costs you more than you think","SH","CEO of eConnect4U · 20+ years in IT, leads ecSearch and ecChat implementations","Table of contents","Contents","The customer won't ask - they'll just leave","Where \"no results\" comes from","What it really costs","What semantic search changes","How to check your store","FAQ","Online store wireframe sketches on a desk","In most online stores, the search box is the most neglected part of the buying journey. The paradox is that it's used by the customers with the highest purchase intent - the ones who know exactly what they want. And it's precisely them the store most often answers with: \"no results\".","A customer who can't find it won't ask - they'll just leave","When a customer in a physical shop can't find something, they ask a sales assistant. In an online store that conversation usually doesn't happen: the user types a phrase, sees an empty results page and goes back to Google - most often straight to a competitor. They leave no complaint or email behind. Only a trace in the analytics that almost nobody looks at: a session ending on the search results page.","That's why the problem is so underestimated. The cost of \"no results\" doesn't show up as a line in the profit and loss account - it's scattered across hundreds of silent exits from the store every month.","A standard search engine matches words, not intent. Any one of the following is enough for a customer to see an empty page:","\u003Cstrong>Typos and word forms.\u003C\u002Fstrong> \"Monobloc heat pmup\" instead of \"monobloc heat pump\" - for classic matching, that's a completely different phrase.","\u003Cstrong>Colloquial names.\u003C\u002Fstrong> The customer searches for \"a Junkers\", the catalogue only knows \"gas water heater\".","\u003Cstrong>Symptoms instead of products.\u003C\u002Fstrong> At Ciepło24.pl, customers typed phrases like \"boiler not heating\" - no product page contains those words.","\u003Cstrong>Languages and units.\u003C\u002Fstrong> A phrase in another language, dimensions in inches, manufacturer codes with or without a hyphen - each variant can \"lose\" the product.","The more technical the range, the worse it gets: the number of name variants grows, and the chance that the customer hits the exact wording in the catalogue falls.","A simple calculation on data you'll find in your own analytics. Check three numbers: how many sessions a month use search, what percentage of queries end with no results, and what the conversion rate from search is compared with the store as a whole. Before implementation, the typical picture at our clients was: somewhere between 10 and 20% of queries with no results, and search sessions abandoned almost immediately after the empty page.","From our implementations","After switching to semantic search: at Ciepło24.pl the number of zero-result searches fell by \u003Cstrong>60%\u003C\u002Fstrong>, and at ASPshop.pl the number of abandoned sessions dropped by \u003Cstrong>40%\u003C\u002Fstrong>. These aren't percentage points \"out of thin air\" - they're customers who used to leave and now browse products.","Then there's the cost on the team's side. Some customers, instead of leaving, call or write: \"do you have…?\". The Ciepło24 customer service team was answering the same questions dozens of times a day - questions the search results page should have been answering.","Semantic search (in our case: Elasticsearch plus an AI layer in ecSearch) doesn't compare letters, it compares meaning. In practice that means four things:","\u003Cstrong>Typos stop being a problem\u003C\u002Fstrong> - \"monobloc heat pmup\" returns exactly what it should.","\u003Cstrong>Intent instead of phrase\u003C\u002Fstrong> - a descriptive query leads to the right category, even when the words don't appear on the product page.","\u003Cstrong>Suggestions after 3 characters\u003C\u002Fstrong> - the customer picks from relevant suggestions before they have a chance to make a mistake.","\u003Cstrong>Auto-translation\u003C\u002Fstrong> - the customer searches in their language and finds it in your catalogue. For one of our UK clients (Wholesale Cakes), basket value rose by \u003Cstrong>38%\u003C\u002Fstrong>.","Results at Ciepło24.pl after implementing ecSearch: \u003Cstrong>+45% CTR\u003C\u002Fstrong> on search results and \u003Cstrong>+25% conversion\u003C\u002Fstrong> from search. Implementation - with a standard catalogue - takes 2 weeks, because it doesn't require changing the store's engine.","Want this in your store?","We'll show you ecSearch on examples from your industry and calculate the potential effect.","Discover ecSearch →","How to check your store in 15 minutes","\u003Cstrong>Pull a zero-results report\u003C\u002Fstrong> from your analytics or search panel. If your search engine doesn't have one - that's already an answer.","\u003Cstrong>Run a typo test:\u003C\u002Fstrong> type your 10 best-selling products with a mistake in the name. Count how many times the store showed an empty page.","\u003Cstrong>Compare the conversion rate\u003C\u002Fstrong> of sessions with and without search. If sessions with search don't convert noticeably better, your search isn't doing its job.","These three steps show the scale of the problem - and they're exactly where we start every search consultation.","Read next","Case study","Ciepło24.pl: +25% conversion from search →","Article","Abandoned baskets: 7 causes and how to fix them →","How much does an AI chatbot really cost? →","Check your site search with us","We'll analyse your zero-result searches and show you how much revenue is hiding in them. 30 minutes, no obligation.",[184,188,192,197,202],{"route":185,"name":50,"desc":186,"img":187},"produkt-ecchat","AI assistant - 24\u002F7 customer service","ecchat_hero",{"route":189,"name":51,"desc":190,"img":191},"produkt-ecsearch","Intelligent AI search for online stores","search_hero",{"route":193,"name":194,"desc":195,"img":196},"produkt-platforma-e20","E20 Platform","Our own e-commerce engine","e20_hero",{"route":198,"name":199,"desc":200,"img":201},"produkt-wms","WMS","Warehouse management integrated with your store","wms_box",{"route":203,"name":204,"desc":205,"img":206},"produkt-flatcake","FlatCake CMS","Lightweight flat-file CMS with an AI layer","flatcake_hero",[208,212,216,220,223],{"route":209,"name":210,"desc":211},"usluga-wdrozenia-ai","AI implementations","Process automation on Anthropic models",{"route":213,"name":214,"desc":215},"usluga-systemy-dedykowane","Custom systems","CRMs, B2B portals, apps built around your process",{"route":217,"name":218,"desc":219},"usluga-aplikacje-webowe","Web applications","From MVP to systems for thousands of users",{"route":221,"name":133,"desc":222},"usluga-e-commerce","Custom stores on the E20 Platform",{"route":224,"name":225,"desc":226},"usluga-aplikacje-mobilne","Mobile apps","React Native, NativeScript, Android",[228,230,232,234,236],{"route":229,"name":16},"o-nas",{"route":231,"name":14},"case-studies",{"route":233,"name":15},"blog",{"route":235,"name":18},"kariera",{"route":237,"name":17},"kontakt",{"faq":239},[240,243,246],{"q":241,"a":242},"Do I have to change my store platform to improve search?","No. Semantic search plugs into your existing store via API\u002FJS - natively with the E20 Platform, via integration with others.",{"q":244,"a":245},"I have a small catalogue - is it worth it?","The more technical or ambiguous the range, the bigger the effect - the number of SKUs matters less than how customers name your products.",{"q":247,"a":248},"How quickly will I see results?","CTR and zero-result searches respond from day one; a reliable conversion comparison usually needs 4-6 weeks of data.",{"title":250,"description":251,"type":252,"nav_title":253,"date":254},"Site search: the real cost of \"no results\" | eConnect4U","Every \"no results\" is a customer who buys elsewhere. We ran the numbers on ecSearch data (Ciepło24: -60% zero-result searches) and show what to do about it.","article","Site search: no results","2026-07-02",1794571397522]