[{"data":1,"prerenderedAt":246},["ShallowReactive",2],{"site-content:en:blog-migracja-sklepu-seo":3},{"text":4,"data":229,"meta":240,"parentName":15},{"a11y.skip":5,"a11y.menu_open":6,"a11y.menu_close":7,"a11y.main_nav":8,"a11y.breadcrumb":9,"a11y.lang":10,"nav.home":11,"nav.products":12,"nav.services":13,"nav.case":14,"nav.blog":15,"nav.about":16,"nav.contact":17,"nav.career":18,"nav.cta":19,"nav.products_label":20,"nav.products_all":21,"nav.services_label":22,"nav.services_all":23,"nav.flagship":24,"nav.flagship_title":25,"nav.flagship_desc":26,"nav.flagship_cta":27,"nav.help_title":28,"nav.help_desc":29,"nav.help_cta":30,"topbar.hours":31,"footer.tagline":32,"footer.desc":33,"footer.services":13,"footer.products":12,"footer.company":34,"footer.contact":17,"footer.hours":35,"footer.privacy":36,"footer.cookies":37,"footer.cookie_settings":38,"cta.default_title":30,"cta.default_desc":39,"cta.eyebrow":40,"cta.person":41,"cta.person_role":42,"cta.reply_time":43,"form.name":44,"form.email":45,"form.phone":46,"form.company":34,"form.topic":47,"form.message":48,"form.topics":49,"form.consent1":57,"form.consent2":58,"form.submit":30,"form.sending":59,"form.success_title":60,"form.success_desc":61,"form.error_generic":62,"form.error_required":63,"form.error_email":64,"form.error_consent":65,"form.error_rate":66,"form.error_spam":67,"form.error_file":68,"form.error_file_size":69,"form.error_captcha":70,"form.nojs_captcha":71,"newsletter.eyebrow":72,"newsletter.h2":73,"newsletter.p":74,"newsletter.li":75,"newsletter.li2":76,"newsletter.li3":77,"newsletter.inline_h3":78,"newsletter.inline_p":79,"newsletter.email":80,"newsletter.placeholder":81,"newsletter.submit":82,"newsletter.consent":83,"newsletter.note":84,"newsletter.success_title":85,"newsletter.success_desc":86,"newsletter.error_consent":87,"newsletter.error_email":64,"newsletter.error_exists":88,"newsletter.error_unavailable":89,"newsletter.error_generic":90,"kraj.pl":91,"kraj.uk":92,"case.shot_desktop_alt":93,"case.shot_mobile_alt":94,"case.shot_open":95,"lightbox.label":96,"lightbox.close":97,"lightbox.prev":98,"lightbox.next":99,"lightbox.count":100,"career.name":44,"career.email":45,"career.link":101,"career.position":102,"career.position_placeholder":103,"career.position_open":104,"career.cv":105,"career.cv_hint":106,"career.message":107,"career.consent":108,"career.submit":109,"career.success_title":110,"career.success_desc":111,"cookie.text":112,"cookie.accept":113,"cookie.reject":114,"cookie.settings":115,"cookie.settings_title":38,"cookie.necessary":116,"cookie.necessary_desc":117,"cookie.analytics":118,"cookie.analytics_desc":119,"cookie.save":120,"chat.title":121,"chat.status":122,"chat.panel_title":123,"chat.close":124,"e404.eyebrow":125,"e404.title":126,"e404.desc":127,"e404.home":11,"e404.products":20,"e404.services":128,"e404.contact":17,"common.read_more":129,"common.all_articles":130,"common.filter_all":131,"naglowek_artykulu.nav.aria-label":9,"naglowek_artykulu.a":11,"naglowek_artykulu.a2":15,"naglowek_artykulu.span":132,"naglowek_artykulu.span2":133,"naglowek_artykulu.span3":134,"naglowek_artykulu.h1":135,"naglowek_artykulu.span4":136,"naglowek_artykulu.span5":41,"naglowek_artykulu.span6":137,"tresc_artykulu.nav.aria-label":138,"tresc_artykulu.span":139,"tresc_artykulu.a":140,"tresc_artykulu.a2":141,"tresc_artykulu.a3":142,"tresc_artykulu.a4":143,"tresc_artykulu.a5":144,"tresc_artykulu.img.alt":145,"tresc_artykulu.p":146,"tresc_artykulu.h2":140,"tresc_artykulu.p2":147,"tresc_artykulu.h22":141,"tresc_artykulu.p3":148,"tresc_artykulu.li":149,"tresc_artykulu.li2":150,"tresc_artykulu.li3":151,"tresc_artykulu.li4":152,"tresc_artykulu.h23":153,"tresc_artykulu.p4":154,"tresc_artykulu.span2":155,"tresc_artykulu.p5":156,"tresc_artykulu.span3":157,"tresc_artykulu.span4":158,"tresc_artykulu.a6":159,"tresc_artykulu.h24":143,"tresc_artykulu.p6":160,"tresc_artykulu.li5":161,"tresc_artykulu.li6":162,"tresc_artykulu.li7":163,"tresc_artykulu.h25":144,"powiazane.h2":164,"powiazane.span":165,"powiazane.span2":166,"powiazane.span3":167,"powiazane.span4":168,"powiazane.span5":169,"powiazane.span6":170,"cta.naglowek":171,"cta.opis":172,"nav.produkty":173,"nav.uslugi":197,"nav.firma":218},"Skip to content","Open menu","Close menu","Main navigation","Breadcrumb","Language","Home","Products","Services","Case studies","Blog","About us","Contact","Careers","Book a consultation","Our products","All products →","What we do","All services →","Flagship product","See ecChat in action","An AI assistant that handles your store's customers on its own.","Try the demo →","Not sure where to start?","A 30-minute conversation about your processes - 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See what we do, or write to us - we'll reply within 1 business day.","Our services","Read more →","All articles →","All","Migration without losing SEO","Technology","10 June 2026 · 8 min read","Store migration without losing SEO - a step-by-step checklist","SH","CEO of eConnect4U · 20+ years in IT, leads ecSearch and ecChat implementations","Table of contents","Contents","Why migrations lose traffic","Pre-migration checklist","The 301 redirect map","After migration: monitoring","FAQ","Online store migration process","A store migration is the moment when it's easiest to lose traffic built up over years - and easiest to avoid, if you prepare. It isn't magic, just discipline: a redirect map, a preserved structure and monitoring after launch. Here's the checklist we use ourselves when moving stores to the E20 Platform.","Search engines know your store by specific addresses. When a migration changes URLs, removes pages or breaks the structure of headings and metadata, Google loses the map - and rankings drop. Lost traffic almost never comes from the \"new platform\" itself, but from a lack of continuity between the old and new addressing.","Before you switch anything over, prepare a baseline and a plan:","\u003Cstrong>A full crawl of the old store\u003C\u002Fstrong> - a list of every URL that has traffic or links.","\u003Cstrong>A snapshot of rankings and traffic\u003C\u002Fstrong> - so you have something to compare against after migration.","\u003Cstrong>A metadata inventory\u003C\u002Fstrong> - titles, descriptions, headings and structured data to carry over.","\u003Cstrong>A URL structure plan\u003C\u002Fstrong> - ideally 1:1 with the old one; every change requires a redirect.","The 301 redirect map - the heart of the migration","A 301 redirect tells the search engine: \"this page has moved here permanently\" - and passes on most of its SEO value. Every old URL must have a destination; nothing can end in a 404 error.","The rule we stick to","One old URL → one relevant new URL (not everything bulk-redirected to the homepage). We test the redirects on a staging environment before launch and again on production straight after the switch.","Planning a store migration?","We'll carry out the move with your SEO intact - from the 301 map to post-launch monitoring.","See the e-commerce service →","Migration doesn't end on switchover day. Over the following weeks you keep an eye on whether 404 errors are rising, whether Google is indexing the new addresses and whether traffic is returning to its pre-change level.","Submit the new sitemap and monitor indexing.","Track error reports - eliminate 404s and redirect chains as they appear.","Compare traffic and rankings against the pre-migration snapshot for 4-6 weeks.","Read next","Service","E-commerce: building and migrating stores →","Article","Shopify, WooCommerce or a custom platform? →","Case study","Carpets & Beds: a store for five showrooms →","Migrate your store without losing traffic","We'll plan the migration step by step and protect your SEO - tell us about your store in a consultation.",[174,178,182,187,192],{"route":175,"name":50,"desc":176,"img":177},"produkt-ecchat","AI assistant - 24\u002F7 customer service","ecchat_hero",{"route":179,"name":51,"desc":180,"img":181},"produkt-ecsearch","Intelligent AI search for online stores","search_hero",{"route":183,"name":184,"desc":185,"img":186},"produkt-platforma-e20","E20 Platform","Our own e-commerce engine","e20_hero",{"route":188,"name":189,"desc":190,"img":191},"produkt-wms","WMS","Warehouse management integrated with your store","wms_box",{"route":193,"name":194,"desc":195,"img":196},"produkt-flatcake","FlatCake CMS","Lightweight flat-file CMS with an AI layer","flatcake_hero",[198,202,206,210,214],{"route":199,"name":200,"desc":201},"usluga-wdrozenia-ai","AI implementations","Process automation on Anthropic models",{"route":203,"name":204,"desc":205},"usluga-systemy-dedykowane","Custom systems","CRMs, B2B portals, apps built around your process",{"route":207,"name":208,"desc":209},"usluga-aplikacje-webowe","Web applications","From MVP to systems for thousands of users",{"route":211,"name":212,"desc":213},"usluga-e-commerce","E-commerce","Custom stores on the E20 Platform",{"route":215,"name":216,"desc":217},"usluga-aplikacje-mobilne","Mobile apps","React Native, NativeScript, Android",[219,221,223,225,227],{"route":220,"name":16},"o-nas",{"route":222,"name":14},"case-studies",{"route":224,"name":15},"blog",{"route":226,"name":18},"kariera",{"route":228,"name":17},"kontakt",{"faq":230},[231,234,237],{"q":232,"a":233},"Is a drop in traffic after migration normal?","Short, minor fluctuations can be natural while Google re-indexes the site. A sustained drop is a sign of an error - most often missing or incorrect redirects.",{"q":235,"a":236},"Can I redirect everything to the homepage?","No - that destroys the SEO value of individual pages. Every significant URL should land on its closest equivalent.",{"q":238,"a":239},"How long does recovery take?","With a correctly executed migration, traffic usually stabilises within 4-6 weeks; with large catalogues, a little longer.",{"title":241,"description":242,"type":243,"nav_title":244,"date":245},"Store migration without losing SEO - a checklist | eConnect4U","301 redirect map, metadata, post-launch monitoring: the online store migration checklist we use ourselves when moving stores to the E20 Platform.","article","Store migration without losing SEO","2026-06-10",1794571396932]